About the Academy
Taught by the Best.Because You Deserve Nothing Less.
The Academy by Jake Alexander was built on one belief: that great education changes careers. And great education starts with a great educator.
23
Years as an extension specialist
Your Educator
Jake Alexander
Master Educator & Extension Specialist
With over 25 years in the hair industry and 23 years as a dedicated extension specialist, Jake Alexander is one of the most experienced educators in the field.
Jake's career has taken him to the very top of the industry — including a prestigious role as an educator for Balmain, one of the world's most respected hair brands, where he trained stylists in both extensions and colour across the UK and beyond.
"What I don't know about colour and extensions isn't worth knowing" — and that confidence isn't arrogance, it's earned. Every course Jake delivers is packed with the kind of real-world knowledge that only comes from decades at the chair and in the classroom.
When you train with The Academy by Jake Alexander, you're not just learning techniques. You're learning from someone who has lived and breathed this industry for over two decades — and who is genuinely passionate about passing that knowledge on. Every student also receives lifetime support, so you can always move forward with complete confidence in everything you do.
25+
Years in the industry
200+
Professionals trained
Balmain
Former brand educator
Lifetime
Support for every student
Meet Your Educator
In His Own Words
Jake Alexander Lux Hair
Our Signature Hair.
Backed by a 6-Month Guarantee.
The Academy by Jake Alexander is proud to be the home of Jake Alexander Lux Hair — our very own signature brand of premium hair extensions, developed by Jake himself.
Jake Alexander Lux Hair is the result of years of experience, testing, and an uncompromising standard of quality. The hair is exceptional — and we're so confident in it that every set comes with a 6-month guarantee.
When you train with us, you'll be working with Lux Hair — so you're not just learning the technique, you're learning it with the best possible product in your hands.
6-Month Guarantee
We stand behind Jake Alexander Lux Hair completely. That's why every set comes with a 6-month guarantee — because we know exactly how good it is.
Jake Alexander Lux Hair
6-Month Guarantee
Our Philosophy
Small Classes. Real Skills. Lifetime Support.
Hands-on from day one
Every course is built around practical, hands-on training. You'll leave with skills you can use immediately — not just theory.
Intentionally small class sizes
We keep numbers low so every student gets genuine one-to-one time with Jake. Your development matters, not just your attendance.
Industry-recognised certification
Every course ends with a certificate you can be proud of — and that your clients will trust.
Included with every course
Lifetime support, included
Your training doesn't end when you leave the room. Every student gets lifetime support from Jake — so whenever a question comes up, a tricky client walks in, or you just need a second opinion, you've always got someone in your corner.